Apple Inc. (AAPL:NASDAQ) unveils the iPhone 15 and iPhone 15 Plus. A giant leap forward for iPhone with a gorgeous new design featuring a durable, colorful back glass and a new contoured edge; a dynamic look; a 48MP main camera and dual telephoto lens; and a USB-C port. More Apple president Kaiann Drace said “iPhone 15 and iPhone 15 Plus represent a giant leap forward with exciting camera innovations that inspire intuitive controls with creative features like satellite roadside assistance that truly change lives for users with iPhone products.” Portraits on the new iPhone 15 and iPhone 15 Plus feature sharper details, more vibrant colors and improved low-light clarity. For the first time, users can take portraits without having to switch the phone to Portrait mode. The sleek interface expands and customizes seamlessly so users can see additional direction on maps; easily control music; and get real-time updates on food delivery, ride sharing, sports scores, travel plans, and more with third-party app integration.
The company is also switching to the USB-C port after eleven years, which has been specified by an international body for new devices of all brands for its highest reliability and connectivity. The company also introduced new second-generation AirPods Pro wireless headphones with a USB-C charging case. The news will significantly impact Apple Inc.’s fourth quarter and full-year results thanks to smart marketing timing ahead of the year-end Christmas holiday.
The company also recently released its third quarter results for the year, in which service revenue reached a new all-time high and the number of Apple apps downloaded reached an all-time high. The company reported third-quarter revenue of $81.8 billion, down 1% year-over-year, and earnings per diluted share of $1.26, up 5% year-over-year. These facts have attracted the attention of banking institutions and multinational investment corporations for buying the stock. Apple Inc (AAPL:NASDAQ) also pays regular quarterly attractive dividends to its shareholders. The dividend yield is currently 0.55% p.a. The actual dividend amount has been approved by the company’s general meeting of shareholders at $0.24 per share. The average target price has been set for the short to medium term investment horizon at USD 207.69 per share.
