On October 30, 2023, Apple Inc. announced new product innovations such as the next-generation iMacs and the unveiling of the next-generation silicon chip through a press conference “frighteningly fast” for journalists. Not long ago, the company unveiled the new iPhone 15 last month. Apple also introduced the new Apple Pencil electronic pencil. More president of worldwide product marketing for Apple Inc. Bob Borchers said : “Apple Pencil has revolutionized note-taking, sketching and illustrating, unleashing endless possibilities for productivity and creativity. Combined with the versatility of iPad, the new Apple Pencil unlocks another great way to experience the magic of digital handwriting, annotation, document mark-up and more.”
The company also recently released its third quarter results for the year, in which service revenue reached a new all-time high and the number of Apple apps downloaded reached an all-time high. The company reported third-quarter revenue of $81.8 billion, down 1% year-over-year, and earnings per diluted share of $1.26, up 5% year-over-year. These facts have attracted the attention of banking institutions and multinational investment corporations for buying the stock. Apple Inc (AAPL:NASDAQ) also pays regular quarterly attractive dividends to its shareholders. The dividend yield is currently 0.55% p.a. The actual dividend amount has been approved by the company’s general meeting of shareholders at $0.24 per share. The average target price has been set for the short to medium term investment horizon at USD 201.82 per share.
